2015. Uber was growing faster in Portugal and taxi drivers were still stuck in 1520. Cooptáxis, a Portuguese taxi company wanted to shake things up a little bit and show everyone that despite they still being cataloged as old-fashioned / traditional taxi service, they can be modern in their own way.
We created a series of videos where real taxi drivers were the stars, showing to everyone that the usual taxi drivers can also be modern now that they have their own app TaxiClick.
This campaign was in the most viewed YouTube videos in December 2015 in Portugal.
CD: Gilberto Barros AD: Ines Meireles CW: Nuno Dores