Korean Air is Korea’s flagship airline and tasked Ogilvy Shanghai to craft a global campaign not only to re-launch the brand but also redefine how an (asian) airline should walk and talk. So, the Go Korean campaign was born.
An invitation to fly with the airline that believes different is good, that food should always excite and that beauty should always be captivating. Korean Air obsesses over the details so that you are free to let go, to immerse in a culture that runs deep.
We kick of with a brand film where we follow one passengers’ transformational journey from the boarding gate doors through the jet tunnel where the immersive, Korean inspired world of Go Korean comes vividly to life on his way to taking his seat onboard. But we didn’t stop there developing an integrated campaign that brought the whole new Go Korean universe to life across different medias.
ECD: Darren Crawforth ACD: Inês Meireles, Nuno Dores AD: Rovan Yu CW: Sam Shriver, Lewis Liu SM: Social Lab, Leo & Shan Shan PH: LM Chabot TVC: ValleDuhamel