Compal, a Portuguese juice brand, developed a new healthy snack to make sure, every single day, kids had the right amount of fruit and its nutrients. But kids can be very peaky about what they eat. And they'll make sure you know what they think. So for the TV launch of Compal Essencial Kids we want to put our product to the test and be sure that it would be "Approved by kids for other kids". The results are a series of tests with kids' genuine reactions, empty shelves and a Portuguese Gold Effie.
CD: Pedro Ferreira, Judite Mota AD: Inês Meireles CW: José Quintela, Catarina Diniz